Carsten Deckert

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Di

11

Sep

2018

Cultural Impacts on National Innovativeness

Rahel Schomaker and I published an article entitled "Cultural Impacts on National Innovativeness: Not Every Cultural Dimension Is Equal" in the journal Cross-Cultural Research at Sage:

 

National innovativeness is one key driver of economic development. The relation of national innovativeness and national culture has been firmly established by research. Cultural factors, however, influence national innovativeness via different mechanisms on the macro-, meso-, and micro-level of a country. In our article, we build on existing research on the link between cultural dimensions and national innovativeness to develop a new model that classifies different cultural dimensions in groups according to their mechanism: political, social, or individual (PSI-model). Using a newly established data set composed of world data, we test and find support for this model using a variety of regression models. The PSI-model provides a more structured theoretical background of the impact of different cultural dimensions on national innovativeness, especially with regard to social practices and social values. It can be used to generate policy recommendations on national innovativeness and offers further applications in fields related to the various impacts of national culture.

 

Link: http://journals.sagepub.com/doi/full/10.1177/1069397118799700

 

Mo

13

Aug

2018

Transport Carbon Footprint in German CEP Industry

Nadine Görs and I published an article on "Transport Carbon Footprint in the German Courier, Express and Parcel Industry (CEP Industry)" in the journal uwf - Umweltwirtschaftsforum / Sustainability Management Forum at Springer:

 

Transport is to a vast extent responsible for the greenhouse gas emissions of logistics companies. The DIN EN 16258:2013-03 was introduced to simplify and standardize the calculation of greenhouse gas emissions of transport activities. The authors try to clarify which tools and approaches for the transport carbon footprint calculation are commonly used and accepted in the German CEP (short for courier, express, parcel) industry. Their findings are based on interviews with industry representatives. As a result it can be concluded that the CEP industry indeed plays a leading role in the measurement of the transport carbon footprint, but that there is no generally accepted tool or approach for the transport carbon footprint calculation. Furthermore, there are considerable differences between CEP service providers and other freight forwarders with regard to transport carbon footprinting.

 

Link: https://link.springer.com/article/10.1007/s00550-018-0471-1

Do

05

Jul

2018

Der Weg zur Erfindung...

... Systematisch oder durch Versuch und Irrtum? Das ist die Frage, die in meinem Artikel in der neuen Ausgabe des Innovations-Forums aufgeworfen wird. Konkret geht es darum, wie man dem Ingenieursnachwuchs kreative Denkfähigkeiten vermitteln kann. Hier plädiere ich dafür, den Studierenden das Thema Kreativität anhand von Heuristiken aus dem Bereich des Erfindens und kreativen Problemlösens nahezubringen. Heuristiken sind einfache Regeln oder Faustregeln, die das Entscheiden und Handeln vereinfachen.

 

Hier ist der Link zur aktuellen Ausgabe des Innovations-Forums: https://innovations-forum.net/Heftarchiv/IF-18-2/

Do

28

Jun

2018

Cultural Product Design Matrix

Anke Scherer, Nicole Nawrat and I just published a Working Paper entitled "Cultural Product Design Matrix".

 

 

Abstract:

 

This working paper addresses the issue of cross-cultural innovation and asks how companies can adapt successfully to culturally different markets in the design of their product. The focus is on the physical product characteristics such as color, size, flavor, and form that vary across cultures and where the culturally different preferences for and meanings of these features are an important factor in marketing and sales of the products. After a general introduction about the influence of culture on production design, the article presents the Cultural Product Design Matrix that serves to guide the product development process in a way that avoids cultural blunders and leads to the creation of products that are culturally adequate in foreign markets. This matrix is then applied to several case studies from the consumer goods industry, in particular the beauty and home care sector, to test its usability as an instrument that can help producers to hedge against culture-related problems in the conception and launch of their products in new markets.

 

Lonk to the Working Paper: https://cbs.de/wp-content/uploads/2017/02/Working-Paper-2018-No.-2-Cultural-Product-Design-Matrix-Deckert-Nawrat-Scherer-4.pdf-4.pdf

 

Mo

28

Mai

2018

Merkmale von Innovationen

Im Lehrbuch "Marketing" (UTB-Verlag) von Lisa Fröhlich, Sascha Lord, Kristina Steinbiß und Torsten Weber ist auf S. 137 ein Beitrag von mir über "Merkmale von Innovationen" inkl. Praxisbeispiel.

 

Link zum Buch: http://www.utb-shop.de/catalog/product/view/id/9872/